Cam Dresie | Group Product Manager

Trackle - Game Score Tracker

Trackle is a full-stack web application that transforms daily word puzzle gaming into a social, competitive experience. Built specifically for my family's daily gaming ritual, the platform enables users to track scores across popular games like Wordle, Mini Crossword, and Connections, connect with friends, and compete on leaderboards.

Challenge

My family plays daily word games but had no centralized way to track progress or compare scores. There was no existing solution that allowed users to track scores across multiple games. I set out to create a platform for users to track their daily scores and get insights about their performance over time.

Approach

User Research & Product Discovery

Interviewed family members to understand their gaming habits, pain points with existing tracking methods, and desired features. Analyzed competitor solutions and identified gaps in the market for simple, social-focused game tracking.

Product Strategy & Design

Developed comprehensive product strategy focusing on simplicity, social features, and mobile-first design. Created user personas, user journey maps, and wireframes. Prioritized features based on user value and technical complexity.

Technical Architecture & Development

Built full-stack application using modern AI technologies, including Lovable, Cursor, Claude Code, and OpenAI. Implemented user authentication, real-time data synchronization, and responsive design. Deployed to production with automated CI/CD pipeline.

User Testing & Iteration

Conducted usability testing with family members, gathered feedback, and iteratively improved the user experience. Implemented analytics to track user engagement and feature adoption.

Impact & Outcomes

  • Daily active usage
  • Reduced friction in score sharing from manual texts to one-click shares
  • Users glean insights into performance over time with detailed statistics and leaderboards